Defeat the Debt was a multifaceted nationwide public service campaign to raise public awareness about our nation's ever growing national debt. Using the image of a beggared Uncle Sam we ran print, environmental, and television advertising nation wide. For the launch of the website we hired dozens of actors dressed as down-and-out Uncle Sams to go panhandle throughout Washington, DC, New York City, and Chicago. This campaign ran in The New York Times, Washington Post, The Wall Street Journal, USA Today, and the Chicago Tribune. and was featured in the Economist.