Every day people are inundated with information overload. The right design is important to capturing the customer’s attention, communicating the right message, and selling the idea. Simply put, the right design is essential to your brand’s success.
As a Creative Director with 22 years of experience, I approach each project as its own obstacle. Each has a unique solution no matter the content or subject matter. My process begins by listening to the client, researching various strategies, and executing and developing a strong business solution. One of my main goals working in the creative field is to take “the Idea”—and visually translate it in a way that stands out in a crowded sea of information. These visual outcomes can be used to generate revenue, retain current clients, and attract new ones.
Successful implementation of these marketing campaigns has relied on my:
• Experience with a wide variety of design projects ranging from interactive, front-end, print, corporate branding, digital, social media, promotional, direct mail, outdoor, television & video production, and extensive media buying.
• Directing of project teams and collaborating on design and production of media campaigns to meet customer objectives, media buying, scheduling, and budgets.
• Network of key nationwide vendors developed from years of work on large-budget print and digital projects.
• Award-winning and industry-recognized design work by Print Magazine Regional Design Annual, The American Association of Political Consultants, GD USA, and the Telly Awards.
I stay closely connected to the design community through organizations like AIGA, Art Directors Club, and the DC Creative Guild. These groups help to continue my education while staying current with the latest design trends