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JeffFielding.com
  • WORK
  • ABOUT
  • TAILWIND
  • INSPIRE
  • CONTACT

Defeat the Debt

Defeat the Debt was a multifaceted nationwide public service campaign to raise public awareness about our nation's ever growing national debt. Using the image of a beggared Uncle Sam we ran print, environmental, and television advertising nation wide. For the launch of the website we hired dozens of actors dressed as down-and-out Uncle Sams to go panhandle throughout Washington, DC, New York City, and Chicago. This campaign ran in The New York Times, Washington Post, The Wall Street Journal, USA Today, and the Chicago Tribune. and was featured in the Economist. 

http://www.defeatthedebt.com

 

 

 

Get Noticed

Berman and Company Self Promotion piece that was designed to use optical illusion to engage the audience. We placed these bus shelter advertisements in strategic locations around Washington, DC to target decision makers at popular lunch locations around town.

This campaign was featured in PRINT Magazine's 2008 Regional Design Annual.

 

PISSED!

PISSED! is a multifaceted marketing and advertising campaign that focuses on the the Humane Society of the United States' lack of donations to local shelters. We used newspaper, magazine, social media and public transit advertisements to get the message out.

Comptel Annual Report

BGR Advertisement

Photo shoot coordination and art direction. 

Infographic Design

Infographic Samples

LOST

Red Edge

 Branding and business card design for Red Edge, a cutting-edge digital advocacy agency.  

Cutting Edge Mechanical

Cutting Edge Mechanical Logo Design

PMC Cleaning

PMC Cleaning Logo and Website Design

I Won't...

I won’t was a campaign designed to raise public awareness about the failing DC Public Schools. I juxtaposed happy imagery with negative messaging to capture the audience. We used newspaper, metro, and mobile advertising. This campaign was written about in The Washington Post.

Bella

Bella Airbrush Tans Logo Design

Atlas Network

Atlas Network logo and book cover design.

Big Green Radicals

Big Green Radicals Logo Design

HSUS by the Numbers

Infographic on The Humane Society of the United States

Negligent Driving

NegligentDriving.com Logo and Bus Advertisement

Thrive Tel

ThriveTel Logo Design

National Aquarium

National Aquarium Public Transit Advertisements (Design and Copy Writing)

  

Media Training: Breathe

Media Training Direct Mail and Public Transit Promotion.

American Media Institute

Logo Design

Hands off my Bacon

Hands off my Bacon Logo and Website Design.

Nova Golf Tour Logo

Tuna Meltdown Publication

Tuna Meltdown Publication Design

One Penny

One Penny is a bus tail advertisement that showcased the lack of donations that the Humane Society of the United States gives to local pet shelters.

  

Daily Feedings

National Aquarium concept bus advertisement.

Direct Mail Marketing

Self Promotional Direct Mailing 

Humane Society for Shelter Pets

Logo and Point of Sales Fundraising Kiosk Design

Let Me Rise

Let Me Rise 

Four-week ad campaign, of chalkboard-themed ads greeting commuters along the Metro platform at Union Station. The public service ads, 42 in all, also are grouped at station exits and entrances.

 

How Much Fish

How Much Fish Logo Design

Scudder the Matchmaker

Employment Policies Institute

Branding for a matchmaking service.

Defeat the Debt

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Get Noticed

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PISSED!

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Comptel Annual Report

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BGR Advertisement

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Infographic Design

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LOST

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Red Edge

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Cutting Edge Mechanical

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PMC Cleaning

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I Won't...

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Bella

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Atlas Network

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Big Green Radicals

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HSUS by the Numbers

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Negligent Driving

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Thrive Tel

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National Aquarium

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Media Training: Breathe

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American Media Institute

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Hands off my Bacon

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Nova Golf Tour Logo

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Tuna Meltdown Publication

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One Penny

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Daily Feedings

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Direct Mail Marketing

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Humane Society for Shelter Pets

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Let Me Rise

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How Much Fish

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Scudder the Matchmaker

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Employment Policies Institute

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Creative Direction + Design